We’re all about creating beautiful bathrooms that suit your lifestyle, and ELLE Decoration has a passion for spotting fashion-forward aesthetics and defining new trends. With our bathroom expertise and ELLE Decoration’s insight, we’ve joined forces to bring you the inspirational Transition collection.
Give your bathroom the ELLE Decoration treatment and enjoy a sumptuous space that will leave guests with serious décor envy. Here’s everything you need to know about the much-anticipated Transition collection and how you can mix and match different pieces to transform your bathroom.
Exclusive bathrooms and tiles partner
Everyone at bathstore is extremely proud to announce our exclusive partnership with inspirational interiors magazine ELLE Decoration. The partnership, created by brand extension agency three60brands, sees bathstore become ELLE Decoration's exclusive bathroom and tiles partner to launch the curated Transition collection, and will also see the launch of a brand new style-led collection this summer. The up-coming collection is a collaborative response to current and emerging trends, aimed at ELLE Decoration's style-conscious readers – watch this space.
Speaking about the collaboration between the two brands, Ben Spriggs, Executive Editor at ELLE Decoration said: "The team at ELLE Decoration are really excited to be working with bathstore as our exclusive bathroom and tiles partner. Both ELLE Decoration and bathstore share a passion for innovation, and are constantly looking for new ways to not only shape new trends, but also define them.
Working with bathstore, we want to continue to innovate and push the boundaries of interior styling. Our magazine talks to design savvy individuals, interiors professionals, discerning consumers and style-focused homeowners that understand the importance of premium, high quality products - the type of inspirational bathroom products and designs that bathstore are renowned for."
Also speaking about the new partnership, Gary Favell, CEO of bathstore said "The opportunity to work with the distinguished ELLE Decoration brand is an exciting one, and we look forward to engaging their readership with the Transition collection and the stunning new exclusive collection later in the year."
The inspiration behind the Transition collection
The stunning range takes influence from the transitional trend – a modern interpretation of traditional styling and period detailing that is subtle, elegant, and luxurious. Think beautifully crafted pieces in matt finishes, mixed materials, and calming colours.
Designed with versatility in mind, the products can be used on their own to create a stand-alone statement or collectively to achieve a beautifully integrated space. Pick and choose from your favourite pieces to get a magazine-worthy look, while also creating a space that makes your daily routine feel effortless.
The Transition TouchstoneTM bath blends sweeping lines with meticulously thin edges for a look that’s both delicate and commanding. Crafted from thermally-efficient Touchstone, it will retain heat for longer, so you can indulge in a long, hot soak every time.
Stage it on a raised platform to transform it into a piece of art, and add a rose gold tap for a Parisian chic uplift, and pair it with the Transition Touchstone counter top washbowl for a wonderfully bold but cohesive look.
Create a sculptural statement with the London Touchstone counter top wash bowl, designed to rest on top of a vanity unit. Its deep-set design and smooth curves will lend a feeling of luxury, especially when contrasted against metallic fittings and accessories. This delicately detailed wash bowel is designed to match the luxurious London Freestanding Bath to create a gentle look with a touch of tradition.
Customise your look with furniture from the Transition range, which can be assembled in a way that suits the pace of your daily routine. Compact yet roomy, the designs offer ample space and will keep your bathroom necessities neatly concealed for a tidy, minimalist look.
Take your pick from either a plain or geometric embossed finish, made from a super-matt foil that’s scratch resistant and easy to clean.
The ceramic tiles from the Transition collection are designed to blend in seamlessly with the various pieces in the collection. For a contemporary look, opt for embossed geometric wall tiles to inject texture that’s both subtle and stylish. Combine with the plain satin tiles to bring an elegant finish to your scheme.
Sanitaryware made stylish
The toilet is one of the most important utility features in the bathroom, but there’s no reason why it shouldn’t look as stylish as the rest of your space. Sanitaryware from the Transition range is crafted with this theory in mind. Blending subtle period influences with stylish thin rims and gentle curves, the designs channel a classic feel that will remain timeless.
When it comes to interior design, little details make a huge difference – and this certainly rings true when decorating the bathroom. Accessories in polished chrome, glass, and ceramic will pair perfectly with larger statement pieces from the Transition range. Elegant towel rails and toiletry holders bring period appeal for a look that’s perfectly in keeping with the classic theme.
It’s a dream partnership designed to bring your dream bathroom to life. Create a serene sanctuary with the Transition collection by ELLE decoration and enjoy a bespoke look that will add luxury to your everyday routine.