Cookies

What are cookies

Cookies are small pieces of text stored on your computer when you visit certain web pages. Cookies are required to operate ours and many other websites to enable the browsing experience to function properly and to track and monitor user behaviour on the website to identify errors and areas for improvement.

Why we use cookies

Cookies are essential to the operation of our website because they identify the pages and actions you have previously visited. For example when you add an item to basket and go to another page on our site, cookies enable the item to remain in your shopping basket.

As well as cookies that make the site work, we also use cookies to identify any issues and areas for improvement, these analytical cookies help us make our website better and identify which marketing channels are most effective.

The cookies we set

Cookie

Purpose

bathstore
site enabling

The cookies we write and set on your computer are essential in allowing the website to work. Without cookies enabled you will not be able to add products to the basket or use our site.

Checkout system
identifier

Worldpay provides the secure payment service for the checkout on our website, the cookie placed by The Logic Group enables the user's payment to be placed through the website without interruptions.

Independent
customer reviews

After completing a purchase with us, we have requested that Trustpilot (an independent review service) invites you to give us your feedback. If you choose to do so then will set a cookie on your machine to ensure that you can review.

Analytics & site
measuring

Google Analytics enables website operators to view how traffic gets to a website and then what the traffic does on the site. This enables us to improve the website and our digital marketing, it also helps us to identify problems. In addition to this we also use Hotjar to analyse user journeys to improve the website and identify issues.

Affiliate tracking

Set when visiting bathstore through an affiliate link, TradeDoubler cookies anonymously identify the affiliate site which a user came to bathstore from so that we can reward them for sending us traffic. This is also used by cashback sites for customers who utilise these. Without cookies enabled we are unable to reward either affiliates (including cash-back sites) for the sale.

Google Adsense & doubleclick

Google AdSense is a program run by Google that allows for adverts to be displayed in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. Doubleclick is used to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user and link in to google adsense.

Bing Ads

Bing Ads is a service that provides advertising on both the Bing and Yahoo! search engines. the cookies used to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user and link in to bingads.

Adloox

Adloox uses cookies in conjunction with Web beacons in order to help make the online advertisements you see more relevant to you. This tracking is also used to measure the campaigns and assess the success and reduce fraudulent traffic. bathstore considers carefully before operating these campaigns and it is important to note that no user can be personally identified to us from any cookies which are set by these services.

SaleCycle

SaleCycle collect information to enable us to send abandoned basket emails to customers that have not complete their checkout journey.

Cloudflare

This is used by the cloudflare content network to identify trusted web traffic.

VWO

This is used for testing for future website development these cookies manage what version of the test group you would display in. An example could be where we are testing the colour of a button we would potentially have one group for instance seeing green and another seeing red. These cookies ensure you stay in the same variation of the test.

Vee24

This cookie is used to enable the online chat functionality and allows us to analyse the use of online chat.

Social media sharing

On our product detail pages we provide the customer with the capability to 'Like/share/pin/tweet' our products on their Facebook/Twitter/Pinterest and Instagram social channels. We do not have any control over these cookies, as they are whole fully managed by their relevant provider.

 

Opt out of personalised advertising only

We currently have third parties who participate with us in marketing programmes to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site. And to show you relevant display ads on other sites from bathstore.

If you would like to opt out of this for all partners of these programs (turning these off will stop tracking from all sites you visit so will stop personalisation of adverts but not adverts themselves to you and will give you a list of all advertising systems not just bathstore related ones)

Please note we cannot be responsible for the content of external sites.

 

To learn more about how this works follow this link

http://www.youronlinechoices.com/uk/about-behavioural-advertising

 

To opt out of personalised advertising services follow this link

http://www.youronlinechoices.com/uk/your-ad-choices

 

You can also use a plugin for your browser to stop personalisation from google ad sense without use of cookies needing to be kept on your device.

To learn more about how this works follow this link

https://support.google.com/ads/answer/7395996?hl=en

 

for bing ads you can use the following link to opt out

https://account.microsoft.com/privacy/ad-settings

 

Enabling/Disabling and removing cookies

For further assistance on enabling, disabling or removing cookies from your computer, please click the links below, these will open in a new window and direct you to the website of each browser which will contain the most up to date information. Please note we cannot be responsible for the content of external sites. 

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on cookies generally visit www.aboutcookies.org or www.allaboutcookies.org.

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