Cookies Policy

What are Cookies?

A cookie is a text file containing small amounts of information which is placed by a website within a computer or device.

Cookies are designed to assist your computer or device to remember something the user has done within that website e.g. remembering your postcode, or which buttons have been clicked.

Cookies cannot carry viruses or install malware.

By using the Bathstore website, mobile website and Apps, you are agreeing to our Privacy and Cookie policies.

You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Why does Bathstore use Cookies?

At Bathstore we use cookies and similar technologies to facilitate reservations and home delivery orders and recognise customers and to understand and facilitate the customer browsing and shopping behaviour. This enables us to understand what elements of our site work well, and which ones don’t. Our website also employs cookies and similar technologies placed by our carefully selected third party partners to help provide you with relevant advertising and manage our commercial relationship with those partners.

Do I have to accept Cookies?

To shop with Bathstore on our website, mobile site or apps, cookies need to be enabled on your browser. Cookies are used to offer a personalised experience when browsing the website on your computer, tablet and mobile phone, and are also used by our Apps.

If you change your cookie preferences, you will still be able to browse around the site but certain functions will not be available, for example you will not be able to place a click and collect or a home delivery order. Also, by not allowing cookies, some of our standard functionality will not work, for example deleting certain cookies will remove items from your trolley or sign you out of your account. Also, in the trolley icon at the top right of the web page, it may appear that you have items in your trolley, although these may actually have been deleted.

If you choose not to allow cookies you may have difficulties in using the Bathstore website or Apps.

If you are uncertain about whether you would like to change your cookie settings, please see our list of Bathstore cookies below and how they improve your experience as a customer and to help you understand how and why we use cookies.

Are Cookies used on web, tablet and apps?

Yes, cookies, or other data storing devices are used on all of our digital channels (web, mobile, tablet and Apps).

How long do you keep Cookies for?

On the whole we only keep cookies for the duration of your visit to one of the Bathstore channels (website, mobile website etc) except where indicated otherwise in the Cookie List. Please refer to the Cookie List for more information. Cookies placed by third parties may be retained for longer.

Do Cookies contain my personal information?

No, cookies do not contain confidential information such as your home address, telephone number or credit card details. Details on information collected by third party cookies can be found on their websites. Facebook, New RelicGoogle AdwordsGoogle Survey and Analytics.

The Bathstore Cookie list

To help you understand how we use cookies, we are providing a list of cookies in use on, mobile web and Apps.

About this list

We will update this list as we make changes to the shopping experience on our websites, mobile website and mobile applications.

Types of Cookies

  • Session Cookies
These cookies only last for the duration of your visit to our website. We use session cookies to help improve your experience with us and to support key activities that you want to undertake on our website. An example of this is in our website trolley, where session cookies are used to retain the items you added to the trolley until you are ready to checkout. These cookies are administered by us and none of your personal data is stored or retained after you have left our website.

  • Persistent Cookies

These cookies are written on to your computer’s browser and remain in place until they expire or you choose to delete them. These cookies are used for two primary purposes:

  • Marketing

These cookies are used to measure your engagement with our website. They allow us change and develop our website to improve your experience with us. We may use this data to send you communications around areas of interest to you. Our marketing cookies also allow you to participate in customer surveys, giving you a chance to provide us with feedback and allowing us to further improve your online experience. You will not received Marketing communications from us unless you have consented.

  • Onsite experience

These cookies are used to support your experience on our website, such as the ability for you to leave product reviews, and to measure how you respond to enhancements that we test from time to time.

Site cookies - Enable site functionality to give customer the best experience on the website

Cookie Name





Helps prevent Cross Site forgery requests



App Dynamics - Helps monitor page load speeds


Variable (has been 9999 or 1 day)

App Dynamics - error tracking



Verify Checkout handover token


1 month

Store items in the basket


5 years

Prevent email popup signup continuously showing


1 year

Tracks locale of user



Checkout locale for templates



Checkout session ID



Routing data to servers



Tracking affiliate referrers


1 year

Clear a basket after a successful order


1 hour on desktop unless overwritten by site config SesionTimeoutInSeconds; 30 days on mobile

Keeps a customer logged in


30 days

Fraud prevention data analysis


30 days

Fraud prevention data analysis


30 days

Fraud prevention data analysis


3 years

Fraud checking


1 year

Track customer’s choice on cookies


30 days

Uptime analysis and response time for the site


1 year

Logging failed sessions


30 days

Track sales via affiliate links


4 hours

Assign unique identifier to the session


5 years

Assign a unique identifier to the user


2 years

Unifies sessions for a single user if they are not logged in


2 years

Preventing duplication of IDs



Transitions mobile and desktop sessions


5 years

Maintains username field on log out


1 day

Dynamic opt-in

Google Analytics - Used to understand customer interactions on the website and also identify struggles to aid improvement to site. No personal identifiable information is captured.

Cookie Name




1 minute

Google Analytics account ID


2 years

Google Analytics - Used to distinguish users.


1 day

Google Analytics - Used to distinguish users.


1 day

Google Analytics – Limits the amount of data recorded


It is set in GTM and used in the GA settings variable to assign the unique identifier to the user’s session. It be put into whichever category the other GA and tracking / analytics cookies are put into.

Google Analytics – Assigns a unique identifier to the user’s session

Third party cookies

Bathstore uses a variety of carefully selected third parties to provide certain services to improve the service we offer to you. Some of these third parties use cookies. Third party cookies are those that are set by a domain different to the one that the user is visiting.

Bathstore also provides links to external third party websites and you may choose to click through to these sites. If you do so, these third party sites may send cookies to your browser. We do not control the setting of, and accept no liability in connection with, these cookies – please look at the cookies policies on the respective websites for more information about what they do with cookies and how you manage them.

About this list

This list includes cookies deployed by third parties on our websites.

New Relic - Performance Monitoring

Cookie Name





Session identifier to help monitor performance of website

Facebook - Third party remarketing tool and social interactions on site

Cookie Name



Various cookies. Please see more detail here.

Used for remarketing/social interactions with Facebook

Google AdWords - Third party remarketing tool

Cookie Name



Various cookies. Please see more detail here.

Used for remarketing to customer post visit to

Live Person

Cookie Name





Online Chat functionality



Unique session identifier for online chat



Tests whether the browser will accept cookies


2 years

Unique visitor identifier


2 years

Online chat functionality

Bathstore share tools

We offer our customers the ability to share products on social networking sites such as Facebook. If you take the opportunity to share content in this way, the social network may send cookies to your browser. We do not control the setting of, and accept no liability in connection with, these cookies – please look at the social network’s websites for more information about what they do with cookies and how you can manage them.

Bathstore on social networks

We have a variety of pages on social networking sites such as Facebook. If you use these pages, the hosting sites may drop cookies onto your devices. We do not control the setting of, and accept no liability in connection with, these cookies – please look at the third-party websites for more information about what they do with cookies and how you can manage them.

From time to time Bathstore may run competitions or other applications within Facebook or other social networking site, these applications may drop cookies onto your devices and you are advised to read the terms of the application for more information.

Managing your Cookies

You have different options to manage the cookies on your computer or device.

You can change your browser settings to prevent cookies from being accepted, or, depending on which browser you are using, you might be able to receive an alert when a website is trying to place one on your browser. With most browsers you can allow first party cookies to be set but refuse third party cookies.

Blocking cookies

Your browsers ‘help’ menu should tell you how to block cookies or change your cookie settings. How you adjust your browser will depend on the browser you are using.

Deleting cookies

You can delete cookies stored in your browser by using a function in your browser. Whilst this does not mean you won’t collect cookies in the future, it gives you freedom to delete your cookies after you have been online. This function is often known as ‘clearing cookies’.

Clearing cookies

Clearing your cookies on one browser of one device does not automatically clear them on another. You need to clear all browsers on all channels independently.

Helpful Information

You can find some helpful information about cookies on:

(Bathstore is not responsible for the content of external websites. This link will open in a new window.)

By using the Bathstore website, mobile website and Apps, you are agreeing to our Privacy Policy and Cookie Policy and consent to the use of cookies and similar technologies by us and our carefully selected third party partners as described in these policies.

If you do not agree to such use, please adjust your settings as set out above.

You can manage the cookies on your computer through your internet browser, using the links provided below.

Remember that the choices you make in managing the cookies on your browser may impact the experience you have when visiting our website, and other websites.

Browser settings