bathstore appoints its first Bathroom Executive Officer (official bath tester!)

Sam Collins awarded the most relaxing job in the UK

Following a nationwide search, bathstore has appointed a B.E.O – the nation’s first Bathroom Executive Officer - to make sure that all its baths are completely comfortable and inspire relaxation.

Sam Collins will officially have the most relaxing job in the UK, and is required to have regular soaking sessions in his home so that he can report his findings to bathstore's executive team.

Hundreds of hopeful candidates applied for the job following an advert being placed in national press. Each potential candidate was asked to document in 400 words why they loved baths so much, and what 'relaxing qualities' they would bring to the role. Other strict requirements for the position included that the individual should have taken a minimum of 3,000 baths and have personable qualities that mirror their approach to bathing.

After a rigorous selection process, 20-year-old Bristol university law student, Sam Collins, who hails from London was chosen for the role. Sam spotted the advert on twitter and instantly knew he was the man for the job.

Sam will have a series of baths installed in his home throughout his term as BEO and will be required to write reports on each tub. The ultimate "working from home position", Sam will be testing each bath for comfort, space, heat retention and if it inspires a blissful soaking ambience. His reports will then be taken forward for future product development. In addition to his reports, Sam will also be sharing his views and news on all things bath and bathing related at throughout his term .

Sam said of his new title, "My friends have had enough of me talking about baths so they are delighted I have somewhere new to vent my passion. When I saw the advert I knew it was my perfect job. There's no other person quite so passionate about the art of bathing as me. I can wax lyrical about the experience and I can't wait to get cracking and testing those baths, I've got my flock of bathstore rubber ducks at the ready!"

bathstore CMO, Claire Bayliss commented on Sam's appointment, "We were overwhelmed with the number of fantastic applications we received for the role, but when we read Sam's letter and interviewed him it was clear he was the BEO for us. Sam is as passionate about his love of all things bathing as much as we are at bathstore! We hope our customers will appreciate his updates and reviews."

For more information about bathstore, product information and services please visit or one of the 160 stores nationwide.

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